February 3, 2023


Jio Haptik Technologies, a WhatsApp chatbot solution provider, has partnered with CASHe, a financial wellness platform to enable an industry-first automated instant credit line disbursals on WhatsApp.

Haptik’s advanced Conversational Commerce capabilities and CASHe’s AI-powered bot that matches the user’s inputs and automatically facilitates a formal application, along with a Know-Your-Customer (KYC) check are the drivers of the partnership.

Once verified, it sets up a credit line in a few clicks through a guided conversational flow. The user’s details are generated and displayed based on the name entered – the only key input that the borrower needs to enter at the start of the conversation

The WhatsApp chatbot is a one-stop, end-to-end solution for young professionals who can access instance credit. Users can connect with CASHe on WhatsApp at using a designated phone number.
Swapan Rajdev, co-founder and chief technology officer, Haptik, said, “Brands today need to be on WhatsApp. Haptik is pleased to be partnering with CASHe, India’s leading financial wellness platform, with the aim of helping borrowers get access to loans and credit seamlessly and in under a minute. Since going live with our WhatsApp bot, CASHe has witnessed 50,000+ credit line issuances, more than INR 25 Cr in loan disbursals, and more.”

Yashoraj Tyagi, CTO and chief business officer, CASHe, said, “CASHe and the team at Haptik developed a WhatsApp native comprehensive loan processing and disbursal module that allows users to interact within WhatsApp without having to leave the platform.”

“With this solution on offer, we have successfully pivoted our credit model to adapt to the shifts in the lending space by offering instant sachet loans to existing and prospective borrowers through an engaging and conversational flow. The digital assistant on WhatsApp helps us to reach out to new customers and support the existing ones,” he added.



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